I am doing some research for a new project (totally unrelated to a home based MLM business) and I searched the term 'funded proposal'. I was quite surprised that almost all of the search results were MLM based. Surely such a great marketing technique would be taught to traditional businesses (massive opportunity for consulting work)?
Anyway, I though I would give you a quick breakdown of what a funded proposal is:
A Funded Proposal is a marketing technique whereby you offer a low cost front end product, as apposed to selling your main product on the front end.
The reason for doing this is three fold:
- It creates cash flow. This cash flow then funds the advertising to get more people to buy the front end product which drives the next point...
- It generates leads. When your customers buy they opt in to an email campaign that ultimately sells them your main product. Whether you go for a hard sell or a soft sell at this point is up to you. By having a low cost front end product that pays for advertising, you are ultimately creating free leads for home business. Not just any leads...
- Gives you pre qualified leads. The people that buy this front end product have now shown you that they are interested in you product and are willing to spend money with you.
Wow! Every business should be practising this marketing method. Who doesn't want pre qualified, money spending FREE LEADS?
If you want to learn more about the funded proposal marketing method I highly recommend you buy Mike Dillards Magnetic Sponsoring course by CLICKING HERE.
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