Thursday, 8 December 2011

Burn Your MLM Training Manual!

Most network marketing companies tell you to go out and 'sell, sell, sell'.  That is because the person who sponsored you wants you to be selling in volume so that they can boost their commission.  

While this is good for both parties for a while, you will usually find that the enthusiasm and the sales start to wear off.  Most people aren't sales people to begin with and to learn to become a sales super star can take some time.  

The problem with focusing on sales is that it is very short sighted.  Making money from sales will only make you money as long as you are selling.  You are not building anything substantial for yourself, you have just created another job. Recruiting is where the long term value of network marketing lies.  This is how you are going to build a business that will in turn build you an income.  It is how all big, successful companies do it.  

You won't find Bill Gates going to door-to-door to computer shops to sell Microsoft products!  He has build a business, a team that does all the work for him.  It is about leveraging resources Once I was shown the difference between selling and recruiting I had a massive shift in mindset and my network marketing business took a massive leap forward.  If you focus on building your business instead of selling more you will be creating long term residual money, enabling you to have the lifestyle that all the network marketing companies use in their marketing materials.


­ AnthonyStott.com

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