Thursday 8 December 2011

Don't Start A Home Based MLM Business!

Don't start a home based MLM business until you have done some thorough market research to find your target market.

Determining your target market and what it is they are looking for will make a massive difference between success and failure in this business.

I bet most people join an MLM business off the back of the facts and figures that are given to them by the people selling them the opportunity.  How many of you actually went and did your own market research to see how much of a market was out there and how easy it was to find them before you joined?

You see the market research comes first then comes the product, not the other way round!

My advice would be to have a look at 10 home based MLM businesses that interest you and then do the market research to find a target audience.  You might find that some don't have much of a target market.  When you have narrowed it down then you can see which MLM businesses are going to be best to join.

To find your target market you need to sit down with a pen and pad and think of as many problems you think people are trying to solve by buying your product or business opportunity.

Once you have these you can start to do some research to find out how many people have these same issues, this is going to determine your target audience.

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